The requirement
Heifer needed to ramp up awareness of the evolution of their work in Africa. Expanding from livestock gifts to wide-ranging support for smallholder farmers via agri-tech investments, youth-led innovation and innovative capital. The ask was to develop a strategy that enabled the organisation to strengthen communications with stakeholders at the regional and country levels; as well as provide support at the Africa Food Systems Summit 2023.
The results
Comprehensive external communications strengthened the brand’s regional and country-wide communications. This established Heifer’s evolution in Africa and positioned the organisation as a thought leader in agriculture development. During the Africa Food Systems Summit 2023 we prepared more spokespersons as thought leaders and generated over a million social media impressions, more than 250 online news reports on Heifer’s work, and hundreds of partnership requests from government and commercial stakeholders.
What we do
Our work
Loisaba
Phoenix Copper
